5 September 2016

5September 2016

AudienceAnalysis Exercise

Keepin mind the diagrams above as you consider a series of websitesfeaturing technical communication. In this exercise, you should beconsidering both the Contexts of Production and Use as you thinkabout each example. Describe the producer and the purpose of thecommunication. Using personas and visual cues, decide the primary,secondary, and possibly tertiary users. Describe the users in termsof demographics.

Let’sdo one together:

http://www.bicycling.com/bikes-gear/previews/garmin-slashes-price-its-vector-2-pedals?cid=OB-_-BI-_-SSF)

Audience

Context of Production

Context of Use

□X Expert

□XTechnical

□ Managerial

□ Non-Expert

Organization type?

Specialty publication using a press release from a manufacturer.

Purpose?

To promote a new design to users

Who do you think was involved in the creation?

Media/marketing wrote the release, after management and Subject Matter Specialists’ (SME) input, and sent it to publication.

Primary Audience:

High end bicycle retail stores, high end bicyclists, technical repair personnel

Secondary Audience(s):

Competing brands, coaches, fellow riders

Tertiary Audience(s)

Other publications, reviewers

  1. https://bigchill.com/wp-content/uploads/2014/06/big-chill-specs1.pdf

Audience

Context of Production

Context of Use

□ Technical

□ Non-Expert

Organization type?

Big Chill is an American company that offers custom refrigerators and ovens that are a result of a study of countless antique refrigerators and vintage appliances. The organization type is a form of brochure that informs the end customers of the company retro-inspired designs called the Big Chill

Purpose?To offer information on the company`s products

Who do you think was involved in the creation?The subject matter specialists wrote the material which was then passed to marketing department for publication

Primary Audience:

Customer

Secondary Audience(s):marketing/production department

Tertiary Audience(s)/Gatekeepers

  1. https://www.faa.gov/news/press_releases/news_story.cfm?newsId=20515

Audience

Context of Production

Context of Use

□ Non-Expert

Organization type?Comprises of news press release by the national aviation authority of the United States (the FAA)

Purpose?Convey information to the Aviation stakeholders

Who do you think was involved in the creation?The media wrote the release, after the management verified input then sent for publication

Primary Audience:aviation community, stakeholders, government and businesses

Secondary Audience(s):

members of public, manufacturers

Tertiary Audience(s)/Gatekeepers

Reviewers and publications

  1. http://goilawn.com/wp-content/uploads/sites/2/2013/08/Lawn-Proposal-Example-for-Website.pdf

Audience

Context of Production

Context of Use

□ Technical

□ Non-Expert

Organization type?

A sample proposal detailing a lawn proposal from the service provider

Purpose? To offer guidelines on lawn services to user

Who do you think was involved in the creation?Management and field specialists drafted content which was posted in media for user access

Primary Audience:

green industry professionals

Secondary Audience(s):

Trainers

Tertiary Audience(s)/Gatekeepers

third-party bloggers and reviewers

  1. http://www.emiratesgroupcareers.com/english/careers_overview/pilot_jobs/pilotjobs.aspx

Audience

Context of Production

Context of Use

□ Expert

□ Technical

Organization type?A general publication using direct inference from a company

Purpose?The purpose is to offer information to users

Who do you think was involved in the creation?Human resource manager, media/marketing and website publishers

Primary Audience:

current and aspiring pilots, aviation students

Secondary Audience(s):

competitor airlines, human resource department

  1. https://www.youtube.com/watch?v=Ar3Bk2xWK4I

Audience

Context of Production

Context of Use

□ Expert

□ Managerial

Organization type?

Technical informative video content produced by a technical skills trainer

Purpose?to offer tips and teach snowboarding to users

Who do you think was involved in the creation?A snowboarding trainer and experts, film crew including sound and video editor and photographer

Primary Audience:Snowboarding enthusiasts, snowboarding learners and upcoming field experts

Secondary Audience(s):Secondary data includes other trainers and fellow snowboarding experts.

Tertiary Audience(s)/Gatekeepers

Content reviewers

  1. http://www.dot.state.oh.us/Divisions/Operations/Aviation/OhioAirportsFocusStudy/TechnicalReport/Executive%20Summary.pdf

Audience

Context of Production

Context of Use

□ Managerial

Organization type?

A technical report publication by a state authority

Purpose?To promote a new design to other users

Who do you think was involved in the creation?The media/marketing departments were used in the creation after technical field and data researchers had complied report and had been authenticated by management

Primary Audience:

other Airports, FAA and department of transportation

Secondary Audience(s): airlines, other aviation stakeholders

Tertiary Audience(s)/Gatekeepers

other reviewers and publications

  1. http://www.diynetwork.com/how-to/skills-and-know-how/plumbing/replacing-a-toilet

Audience

Context of Production

Context of Use

□ Non-Expert

Organization type?An educational-based publication from an educational website

Purpose?To provide a know-how to users

Who do you think was involved in the creation?The content was written by the site`s writer who then forwarded content to editors then publishers

Primary Audience:

general public with plumbing problems and stores selling toilets

Secondary Audience(s):professional plumbers and manufacturers

Tertiary Audience(s)/Gatekeepers

Reviewers and other publishers

  1. http://www.fiatusa.com/en/?sid=1037056&ampKWNM=fiat&ampKWID=43700005859172858&ampTR=1&ampchannel=paidsearch

Audience

Context of Production

Context of Use

□ Non-Expert

Organization type?An advertisement based platform that adopts a publication directly from the manufacturer

Purpose?to advertise the manufacturer`s products to clients

Who do you think was involved in the creation?Photographers, site publishers, marketing/media departments

Primary Audience:

individual automobile consumer, automobile dealers and fiat dealerships

Secondary Audience(s):

competing brands, online marketers and marketing departments

Tertiary Audience(s)/Gatekeepers

automobile reviewers

  1. http://www.skybrary.aero/images/Artificial_Horizon_Formats.jpg

Audience

Context of Production

Context of Use

□ Expert

□ Technical

Organization type?A specialty publication detailing technical information on aviation training

Purpose? Educate the users.

Who do you think was involved in the creation?Media wrote the publication after the subject matter inputs then sent to publisher

Primary Audience:

flight school students and current pilots in service, aviation simulation software training developers

Secondary Audience(s):

aviation instructors and simulator manufacturers

Tertiary Audience(s)/Gatekeepers

reviewers of content

  1. http://www.berkley-fishing.com/Berkley-ae-how-to-tie-a-palomar-knot.html

Audience

Context of Production

Context of Use

□ Expert

Organization type?A video animation that shows informative content from a manufacturer

Purpose?to provide informative content to users

Who do you think was involved in the creation?Media/marketing departments, website content publishers, management

Primary Audience:

Fishermen and distribution stores selling fishing equipment especially hooks

Secondary Audience(s):

Competing brands and marketing department officials.

  1. https://www.bk.com/careers/

Audience

Context of Production

Context of Use

□ Expert

□ Technical

Organization type?A general publication using direct inference from a company.

Purpose?The purpose is to offer information to users

Who do you think was involved in the creation?Human resource manager, media/marketing and website publishers.

Primary Audience:

college graduates, campus students and professional individuals seeking employment

Secondary Audience(s):

job sites and competing similar businesses

  1. http://www.rural-water-supply.net/en/implementation/manual-drilling/177-an-introduction-to-hand-dug-and-drilled-wells

Audience

Context of Production

Context of Use

□ Technical

□ Managerial

Organization type?

The publication is a technical draft provided in a organization`s site

Purpose?

The purpose is to provide data and information to user.

Who do you think was involved in the creation?Technical inferences on hand drilling are drawn from subject inputs which are approved by management and sent for publication

Primary Audience:

professionals and practitioners in the water supply sector

Secondary Audience(s):

students, reviewers, tutors and the general public

Tertiary Audience(s)/Gatekeepers

reviewers