Discussion Question Response

DiscussionQuestion Response

Firmsshould be disciplined when they are in a constantly changingcorporate environment. The majority of businesses rely on informationtechnology as a means of enhancing the efficiency of the work thatthey perform. The increased technological change, however, makes itdifficult for enterprises to adapt in a timely and efficient way(Rohrbeck &amp Gemünden, 2011). When a technological improvement isintroduced to the market, some companies might ignore it at first,while others utilize it within a short time frame. A disciplinedenterprise, however, should quickly adapt to the changes and make useof the new expertise.

Acompany’s IT infrastructure determines the time it takes to gatherand share accurate information with others (Lu &amp Ramamurthy,2011). Even though the development of a superior IT infrastructuremight be challenging, it is necessary if the firm intends to enhancethe efficiency of its decision-making process. The best way that anorganization can adapt to the flexibility of technological changes isby altering its routines (Leonardi, 2011). Flexibility is also a formof discipline in a firm since it demands a change in theorganizational culture to enable the company to keep up with the highspeed of innovations.

Companieswith a dynamic IT stance have the ability to keep up with theircompetitors and make the best use of business opportunities (Lu &ampRamamurthy, 2011). Such companies would regularly evaluate their ITresources and search for ways to make use of significant technologyinnovations. Although a firm’s investment in IT infrastructure isnecessary, the business should be disciplined such that it developsits core competencies to match the requirements of the development.Equally important, organizations have to scan their environment toupdate themselves on the changes they need to implement continually.


Leonardi,P. M. (2011). When flexible routines meet flexible technologies:Affordance,

constraint,and the imbrication of human and material agencies. MISQuarterly,35(1),147-167.

Lu,Y., &amp Ramamurthy, K. (2011). Understanding the link betweeninformation technology

capabilityand organizational agility: An empirical examination.MISQuarterly,35(4),931-954.

Rohrbeck,R., &amp Gemünden, H. G. (2011). Corporate foresight: Its threeroles in enhancing the innovation capacity of a firm. TechnologicalForecasting and Social Change,78(2),231-243.