Human Relation in Organization


HumanRelation in Organization


1. Personality isa relatively stable set of traits that aids in explaining andpredicting individual behavior. What are some of Mark Cuban`s traitsthat can explain his behavior during Mavericks games?

Mark Cuban has anaggressive personality that makes him shout and cheer during histeam’s games at the American Airlines Center (Lussier, 2013). Hisbrash attitude contributes to his audacious actions such that heinsults opposing players (Lussier, 2013). Furthermore, hisself-assertive nature explains his willingness to confront matchofficials. Cuban also manifests an egotistic personality. Such hubrismakes him act in a condescending manner towards those he hates.Cuban’s arrogance strengthens his confidence in the capabilities ofhis players. Hence, he believes that his gifted team can vanquish anyopponent. For example, Cuban was reported to have hired a retired FBIagent to investigate the league after the Mavericks lost the 2006 NBAFinals to Miami Heat (Hughes, 2014). Besides, he has an energeticpersonality that has electrified the venue during basketball games.In fact, the Mavericks have experienced a festive atmosphere teemingwith jubilant fans (Lussier, 2013). Although the team was previouslysteeped in mediocrity, his positive personality has caused aconsiderable rise in performance.

2. Would youdescribe Mark Cuban as a Type A or Type B personality type?

Cuban can bedescribed as a Type A personality type due to several reasons.Firstly, he is incredibly competitive and focused on winning. Hence,he would yell at opposing players while cheering his team to success(Lussier, 2013). In 2014, Cuban was fined $100,000 for confrontingmatch officials after the Mavericks lost to Los Angeles Clippers. TheNBA was incensed at him for directing obscenities towards thereferees (Townsend, 2014). Cuban also manifests a hard-drivingattitude owing to the vociferous support given to his players andcoaching staff. In many cases, NBA executives would attend gameswhile dressed in expensive suits and sit in luxurious seats (Lussier,2013). Typical team owners would segregate themselves from the crowdto maintain their status. On the other hand, Cuban prefers to dressin jeans and t-shirt (Lussier, 2013). He also sits on the front rowand joins the chorus of loyal supporters (Lussier, 2013). Cuban’sType A personality can also be deduced from his impatient nature. Heconstantly harries his team to complete plays on the floor and henceincrease the pressure on opponents. Cuban’s impatience alsomanifests when he complains about unfair calls rather than allow theleague to make retrospective amendments.

3. Why is MarkCuban described as someone with an internal locus of control?

Cuban isdescribed as an individual with an internal locus of control since hebelieves that he can control events and their outcomes. In thisregard, he assumes responsibility for his success or failure ratherthan blame external factors. Such a description is befitting due tothe high number of Cuban`s achievements. For example, his humblebackground did not hinder him from attending college. Although hisfather was an automobile upholsterer, Cuban supported himself throughschool by working various jobs as a party promoter, disco dancinginstructor, and bartender (Lussier, 2013). Additionally, he collectedand sold stamps to pay for his college education. Afterward, Cubanstarted a chain letter that earned him over $1,000 (Lussier, 2013).His proven ability to create and implement business ideas magnifieshis internal locus of control.

4. The Big FiveModel of Personality categorizes traits into the dimensions ofsurgency, agreeableness, adjustment, conscientiousness, and opennessto experience. Which of these dimensions are strongest or clearlyevident in Mark Cuban`s personality?

The dimensions ofconscientiousness and openness to experience are the strongest inMark Cuban’s personality. His numerous accomplishments in lifedisplay his keen focus on achievement. For example, he has revamped afaltering NBA team and led it towards unprecedented success. Cubanhas founded various enterprises such as andMicroSolutions (Lussier, 2013). Other business ventures includeMagnolia Pictures, Landmark Theatres, and HDNet. In fact, Forbes haslisted Cuban among the wealthiest people in the world, with assetsover $3 billion (Lussier, 2013). Furthermore, he has an unrivaledwillingness to change and try new ways. For example, Cuban hasadopted a unique leadership style as the owner of the DallasMavericks. Instead of adorning fitting suits and sitting high in thestands, he prefers to have casual wear while mingling with the fans.

5. Is Mark Cubanprojecting a positive or negative image with his eccentric behaviorduring Mavericks games?

Cuban’sbehavior during NBA games portrays a negative image to the fans andother members of the public. His unrestrained personality hasemboldened him to criticize match officials and have inappropriateinteractions with both players and referees. Since 2000, Cuban hasbeen responsible for 10% of the total fines issued within the NBA(Powell-Morse, 2013). His brazen use of profanity sets a poor examplefor the children desiring to emulate his entrepreneurial spirit. Infact, he was once fined $30,000 for using multiple curse words duringa charity video-game (Cunningham, 2015). Cuban’s conduct seems tovalidate irresponsible speech and behavior. Although his passion forthe sport is commendable, viewers are often left embarrassed by hisactions.

6. Mark Cuban hashad several disagreements with the NBA commissioner that haveresulted in fines totaling almost a million dollars. Each incidentbrings a lot of publicity to the team and Cuban himself most of itnegative. Chapter 1 discusses three alternatives for resolving humanrelations problems—change the other person, change the situation,or change yourself. Which approach or combination of approaches willyou recommend for Mark Cuban, and why?

Cuban should endeavor to change himself to limit the negativepublicity owing from his actions. Notably, the NBA has particularrules and statutes that would never be changed. Therefore, Cuban mustdiscipline himself to avoid making inappropriate comments. In 2015,the league fined him $25,000 for making public statements aboutimpending free-agent deals for several players (Stein, 2015). Such anoutcome would have been avoided if Cuban had refrained from makingany statements when the reporter posed the question to him. It mayalso be prudent to stop attending basketball games to limit thefrequency of his emotional outbursts. As a passionate and competitiveperson, Cuban must extricate himself from the intense atmosphere ofNBA matches.


Cunningham, T. (2015, November 22). Mark Cuban Doubles Down onF-Bombs, Hit With $30K Fines. The Wrap. Retrieved from

Hughes, G. (2014, May 19). Report: Mark Cuban Hired Former FBI Agentto Investigate NBA After 2006 Finals. Bleacher Report.Retrieved from

Lussier, R. N. (2013). Human relations in organizations:Applications and skill building (9th ed.). New York,NY: McGraw-Hill/Irwin.

Powell-Morse, A. (2013, April 25). Mark Cuban: King of NBA Fines.Bleacher Report. Retrieved from

Stein, M. (2015, July 8). Mark Cuban fined for talking DeAndreJordan, Wesley Matthews deals. ESPN. Retrieved from

Townsend, B. (2014, July). NBA fines Mark Cuban $100,000 for actions,words toward officials after Clippers game. Dallas News.Retrieved from