NewMobile Ordering System
NewMobile Ordering System
TheNND Company faces heightened levels of competition, which havethreatened their client base. The institution decided to acquire amobile ordering system to tackle the problem. The Current type ofmarketing communication system used in the company is the e-mails andthe company website. The large client base causes a backlog in thesesites, therefore, calling for urgent intervention.
Accordingto Khalid& Hedge (2011),the new technological system would help the company to contactcustomers and advertisement its products. The institution canpersonalize the new software and link it to the enterprise’swebsite. Making purchase orders on a mobile device has less limitingfactors than other platforms such as emailing. The new system isdeveloped using an interactive design by professionals who arefamiliar with all the aspects of the design process (Ning,2013).The technicians should have the skills to generate insight from thevast data sets and comply with the various trends in thecommunication systems so that they can redesign the old systems andinstall the trending languages and frameworks.
Thehuman resources personnel required to work on the project should haveproblem-solving skills. Ironically, the solution comprises of a widerarray of smaller problems that join to solve a single issue (Li,2013).Another necessary skill is the ability to learn and develop skills.The technological fields experience rapid shifts, developments, andmany dynamic aspects. The staff should be able to keep up with thesetrends if they are to yield excellent results. The staff should beable to identify the various components of this system such as thesoftware components, digital licenses, and hardware components (Ning,2013).Another invaluable skill among the staff is the ability to interactwith the co-workers and the clients.
Whiledeveloping the mobile interface, several user interface issues mayarise such as questionable in-app permissions (Khalid& Hedge, 2011).This feature may raise the suspicion of the users on the viability ofsuch a design. Another problem is too many features of the new model.The developers should make sure that they eliminate the unnecessaryaspects of the application. Another interface challenge is weak microinteractions, which limit the number of actions a user can perform onthe product, which makes these technologies to be boring (Li,2013).An ineffective sign-up screen may be a problem while developing theuser interface. Sign-up screen is the first interaction between theinstitution and the client, and it should be as attractive aspossible (Li,2013).
PersonalIdentifiable Information (PII) comprises of sensitive informationwhich should be protected at all costs because its leakage can beextremely damaging to the organization (Khalid& Hedge, 2011).The institution needs to consider the customers’ opinion of what issensitive or not. It is important to consult the authorities so thatthe system can observe other types of regulations on client’s data(Li,2013).This process would assist the institution to determine theinformation to use and what to conceal during mobile ordering appdevelopment.
Themobile ordering app is easy to understand and would require lesseffort to incorporate into the current sales system (Khalid& Hedge, 2011).Because of its high rates of efficiency, the sales team will be morethan willing to adopt this technology. The new application should becomprehensive and centralized so that the clients can easily locatenearby stores and shops, place orders and manage their accounts ontheir mobile devices thus eliminating the need for creating a singlesystem for each retail outlet (Ning,2013).
Accordingto Ning(2013),the mobile ordering app has the potential to reduce the company’sexpenditure significantly. First, the installation would save a lotof time that would have been wasted on other communication systems asit is easier to execute oral orders than the written ones. A mobileapp is a tool for advertisement therefore, the organization mayconsider decamping from other costly mediums such as advertisementson the internet sites to deliver filtered information on theproducts. Instead, the company can use this new design to reach tothe particular prospect clients.
Thecompany can develop virtual stores that are convenient to thecustomers thus eliminating the need for hiring stores with the helpof the new application (Li,2013).The company can supply its products from the convenience of itswarehouses and thus generate additional revenue. Popularizing the useof the new application would require numerous advertisements andraised awareness in the social media. Incorporating some activeusers` opinions in the advertisements is wise (Khalid& Hedge, 2011).
Thenew mobile ordering app is crucial for attaining high levels ofcompetitiveness (Li,2013).However, it is vital to separate the types of data useful to completethe project by consulting with the clients and the authorities. Theapplication has a high compatibility with the current sales system.Developing a comprehensive design used by all the outlets isrational. This new technology would help reduce some expenses such asadvertisements and assist the institution in tapping into unexploitedareas such as virtual stores. It is important to popularize the useof this application through vigorous ads in the social media.
Accordingto Khalid& Hedge (2011), thenew mobile ordering system is an adequate solution to maintain andincrease the customer base in a competitive market. The mobileordering application improves the efficiency as well as theconvenience in the delivery of services and orders (Ning,2013).The new application aids in delivering more of it products at fewercosts than the traditional marketing mechanisms (Li,2013).
Khalid,H. & Hedge, A. (2011). Advancesin ergonomics modeling and usability evaluation.Boca Raton: CRC Press.
Li,K. (2013). Intelligentcomputing for sustainable energy and environment.Berlin: Springer.
Ning,H. (2013). Mobile Ordering System Based on Android. AMM, 336-338,2099-2102.http://dx.doi.org/10.4028/www.scientific.net/amm.336-338.2099