Running Head 1



Q1. As a manager, one of the factors to consider is the cost ofeither creating or purchasing a motivation program. The financialdecision should be based on how much the company is willing to investin boosting the morale of its employees. The manager should alsoconsider the organizational structure of the firm. The way in whichan organization is organized determines whether outsourcedindividuals can be involved in the decision-making process of thecompany. It means that if the structure is flexible, the manager canpurchase a motivation program from the consulting firm and allow themto make choices on behalf of the enterprise. Another factor that thesupervisor should take into consideration is the objective of themotivation program as it enables him to determine the most effectiveschedule that shall allow the fulfillment of the intended goals ofthe company. Purchasing a plan from a consulting firm requires thesupervisor to analyze its elements such as its eligibility, criteriafor selecting the candidates, the awards, and communication strategyto the workforce (Lavigna, 2013). The analysis allows him/her todetermine whether creating or purchasing the program aligns with thegoals and objectives of the company.

Q2. a) Reading the proposal of a competitor company might generateboth positive and adverse consequences. One of the positive effectsis that it shall enable the manager to apply a winning strategy whenwriting the proposal as he is aware of all the tactics that the rivalfirm intends to apply in increasing its market share (Daft, 2014).Therefore, as the director drafts the proposal, he shall developunique ideas that are likely to attract more customers for thecompany leading to the acquisition of a larger market share. On theother hand, reading the proposal would negatively affect theautomotive business that puts it at risk of implementing unfairbusiness practices. Besides, if the rival firm discovered, the lawyercan be held accountable for failing to uphold confidentiality. Thecompetition might become stiffer as the other organization seeksrevenge for the unfair practices.

b) A researcher can ensure the assistants have high ethical standardsby first upholding the principles so that their behavior can serve asan example to the rest. The code of ethics of the managers might bedifferent from that of the staffs, but they are obligated to followit to perform their duties better (Daft, 2014). The supervisor canalso develop ethical codes and guidelines that they can follow. Themorals shall allow the research assistants to change their behaviorand avoid unfair practices during the study such as bias. Another wayof ensuring that the research assistants maintain the good morals isby monitoring their behavior to ensure they act by the guidelines ofthe organization. Observing the employee’s conduct allows theresearcher to respond quickly if the workers engage in any ethicalviolations so that there can be minimal impact to the study. Theresearchers can also ensure their assistants have high moralstandards by implementing security measures that protect the datacollected. For instance, information can be encrypted such that whenthe workers are threatened by third parties to provide theirfindings, it becomes difficult.

Q3. Researching on the activities of the customer service employeesto determine the dramatic decrease in sales may not be practicalbecause the staffs cannot be trusted. Their working area creates anorganizational climate where they are under the spotlight making themfearful. Thus, they are forced to change their personal behavior tosuit the company’s requirements such as arriving on time andfollowing all procedures, which make it difficult to pinpoint whereexactly the issue lies (Daft, 2014). The study may also fail toprovide accurate results because the reason could be beyond thecontrol of the staff. For instance, reduced income among clients is afactor that can contribute to reduced sales that are not influencedby customer service employees. Besides, the company’s policies maynot be aligned with the expectations of the workers resulting in theresearch not being practical.

Q4. It is hard to conduct a casual study because the researcher canreadily perceive a coincidence of events as a cause-and-effectrelationship. For instance, a company can link the cause of theincreased customer retention to excellent customer servicenevertheless, it could just be insufficient competitors in themarket. Causal studies can also be difficult to conduct because onecannot easily reach a suitable conclusion of a study. The variablescan be affected by a wide range of factors which makes it complicatedto achieve certainty on the actual element contributing to the causalrelationship. For instance, factors leading to increased demand for aproduct can be reduced prices, increased level of income, changes intaste and preferences among other factors. Thus, it is not easy topinpoint the exact variable that contributes to the change in demand.Causal studies are also difficult to conduct because even though thecorrelation between two elements is determined, the cause and theimpact of the variables cannot be easily established (Takhar-Lail &ampGhorbani, 2015).

Q5. One of the negative consequences of outsourcing a market researchcompany to conduct a study at the manufacturing plant is the risk ofexposing confidential data. The manufacturing facility may possesssensitive information, which if exposed to third parties, mightaffect the operations or reputation of the firm (Takhar-Lail &ampGhorbani, 2015). Another effect of hiring a market research companyis that the services might be costly as compared to when themanufacturing plan performs the research by itself. The manufacturingplant also gets to lose its control of facilitating the study. Themanager would have to allow the market research firm to manage theentire project without interfering with the activities, and wait forthe report of their findings. Additionally, the research organizationmight also be hired by other companies, which makes it difficult forthe firm to provide undivided attention to the manufacturing plantproject.


Daft, R. L. (2014). Management. Australia. South-WesternCengage Learning.

Lavigna, B. (2013). Engaging government employees: Motivate andinspire your people to achieve superior performance. New York:American Management Association.

Takhar-Lail, A., &amp Ghorbani, A. (2015). Market researchmethodologies: Multi-method and qualitative approaches. Hershey.IGI Global.