Innovatorsare people who introduce new ideas and methods to challenge theexisting way of working out solutions. I agree with the author thatanalytical elements are mandatory in generating revolutionaryconcepts that transform the organizational culture. According to Zhuand Xiao, innovators need to have the capacity, political skills, andthe right mindset to generate knowledge that supports inventions(2016). Policy revolutions foster organizational success as in thecase of Google that resulted in market success.
Earlyinnovators make use of technology or products to create novel ideasthat set modern trends. On the other hand, early adopters understandthe originators’ concepts and have networks for the discoveries(Frattini, Bianchi, De Massis, &Sikimic, 2013). I agree with theauthor that most primary adopters are young, highly educated,adventurous, and not willing to share information. On the other hand,the early majority are individuals who try out firsthand products andtechnologies. Besides, the early majority people lack exemplaryleadership skills, but they maintain excellent interpersonalnetworks.
Thelate majority comprises of approximately a third of the society. Thisgroup of people remains skeptical about adopting fresh technologiesand designs. Thus, they implement unique designs and knowledge muchlater (Kaminski, 2011). I concur with the author that late majorityindividuals must hire the original pacesetters to manage theirorganizations, and to teach them how to develop an innovativeculture.
Thelaggards are usually the last group of people to put into usagegroundbreaking philosophies because they are cynical about change.Hence, laggards are the most localized individuals in the society andmainly interact with people from their category only. I support theauthor’s argument that by evading organizational modifications andchange, the laggards delay using new competitive technologies in themarket. Furthermore, lack of awareness and limited resources push thelaggards to the limit and they suffer because of having insufficientknowledge on innovation.
Frattini,F., Bianchi, M., De Massis, A., & Sikimic, U. (2013).Therole of earlyadopters in the diffusion of new products: Differences betweenplatform and no platform innovations. Journalof Product Innovation Management,31(3), 1-23.
Kaminski,J. (2011). Diffusion of innovation theory. CanadianJournal of Nursing Informatics,6 (2). Retrieved from http://cjni.net/journal/?p=1444
Zhu,Y., & Xiao, D. (2015). Policyentrepreneur and social policy innovation in China.TheJournal of Chinese Sociology,2(1),1-17.