Therehas been a great concern that has been raised regarding theincreasing rate of suicidal attempts in a local university situatedin the upper Midwest. In a period of six months, cases of suicides aswell as suicidal attempts have increased. This called for a greaterconcern from the campus health center and the local health center toassess the underlying reasons for the suicidal cases in theuniversity. Amongst the local university population, the LGBTcommunity was found to be the most vulnerable to suicidal attempts.Concerning the admission records as outlined by Sherry, the leadpsychologist, approximately 90% of the suicidal attempts at the LGBTcommunity were self-reported by the university students.Additionally, family members support the fact that the students whohave attempted suicide in the past six months belong to the LGBTstudent population.
Bythe assessment conducted, the increase in the suicidal attempts inthe LGBT community has been attributed to the reduced concern of thestudents towards assistance with matters regarding STDs as well asdepression issues. This has resulted to the preference of thesestudents attempting suicide in a bid to solve their depressionissues. The rise in the requests for depression, STDs and suicideinformation from the student population has made it easier for theuniversity health center and the local health department to relatehow STDs and depression issues have resulted in a spike in suicidalattempts. Evidentially, from the assessment, the university studentswere grouped into two segments. First, those students who have raisedan alarm regarding depression and STDs issues and those who haven’traised any concern towards the issues as mentioned above. The segmentthat is at a high risk is those who haven’t requested anyassistance concerning the issues above because they are morevulnerable to attempting suicide.
Variousmarket strategies have been put in place to ensure all students getinformation regarding suicidal and depression issues. These outreachstrategies include the University radio station that broadcastspromotion spots for 30 seconds daily as a way of encouraging studentswith the above-listed issues to alert the provided student hotline.Similarly, fliers-ups have been availed around the campus as well asbanner ads on the university health center website. Additionally,booth up has been made available for all student events includinghome sporting events. Finally, brochures have been printed as well asnotepads and pens with the student hotline number on them.
Itis evident that the university health center has failed in thereduction of the suicidal issues, and this can be attributed to themarketing strategies that are used. The current outreach methods arefailing because they are not accessible to all students. For instancethe University radio station, not all students are likely to tune inas well as the booth up that is availed at all student events.Similarly, the current outreach strategies are not made in person soas to help in solving these issues on an individual basis.
Variousstrategies should be put in place in an attempt to curb campussuicidal attempts. These strategies include expansion of the messageoutside the university premises to reach even the LGBT community`sfamily members so as to ensure all the population has been reached.Also, partnerships with other community organizations that are alsowilling to curb the suicidal attempts will significantly reducesuicidal attempts (Luxton, June, & Kinn, 2011). These marketingstrategies are likely to work efficiently as compared to the currentones because they entail including the community as well as reachingthe LGBT community and students individually. Similarly, theseoutreach strategies will enhance openness from the student populationon the depression issues affecting them hence resulting in suicidalattempts (Downs &Eisenberg, 2012). On the other hand, thehealthcare channels should be implemented in such a way they fulfillthe needs of the student population. Some of the channels that needto be implemented include the campus student health center, theuniversity student advocacy union as well as the local healthdepartment (Luxton, June & Kinn, 2011).
Also,the LGBT student union should be utilized in serving the populationattempting suicide. This can be done by students’ coming up withdebating clubs that are aimed at ending suicidal attempts (Gibson,Benson & Brand, 2012). Additionally, they should come up with acounseling program whereby they will be holding counseling sessionswith the depressed students and encouraging them. The time assignedto counseling programs regarding prevention of suicide should beincreased to at least 3hours daily. These programs should be run bythe members of the LGBT student union to motivate and encourage theirpeers against suicidal attempts.
Theethical considerations of the new outreach strategies includeconfidentiality. Both the student counselors and psychologists shouldfulfill their ethical duty of not disclosing any information receivedduring the therapy without being authorized (Jenkins, 2015). Ifconfidentiality is breached the counseling relationship is likely tobe destroyed (Niederkrotenthaler et al., 2014). Additionally, thecounselors should be aware of the privacy, for instance, when theclient’s act is likely to cause danger or harm and disclosure isthe only way to prevent that. Similarly, clients should be able todetermine and make assessments on the client’s risk to suicidalattempt and work towards defending their decisions (Weiner, 2014).Finally, informed consent is crucial for suicidal clients this willhelp in providing structure to treatment, disclosing risk in anappropriate manner as well as informing the client the underlyingrules including the boundaries and limits of confidentiality.
Downs,M. F., & Eisenberg, D. (2012). Help seeking and treatment useamong suicidal college students. Journalof American College Health, 60(2),104-114.
Gibson,S., Benson, O., & Brand, S. L. (2012). Talking about suicide:Confidentiality and anonymity in qualitative research. NursingEthics,0969733012452684.
Jenkins,P. (2015). Counselling in higher education settings. Short-termCounselling in Higher Education: Context, Theory and Practice,45.
Luxton,D. D., June, J. D., & Kinn, J. T. (2011). Technology-basedsuicide prevention: current applications and futuredirections. Telemedicineand e-Health, 17(1),50-54.
Niederkrotenthaler,T., Reidenberg, D. J., Till, B., & Gould, M. S. (2014).Increasing help-seeking and referrals for individuals at risk forsuicide by decreasing stigma: the role of mass media. Americanjournal of preventive medicine, 47(3),S235-S243.
Weiner,K. (2014). Therapeuticand legal issues for therapists who have survived a client suicide:Breaking the silence (Vol.28, No. 1). Routledge.